Healthcare Market Assessment


The Problem:

The client developed a new mobile electronic healthcare record platform but needed a clear understanding of market potential and go-to-market strategy.

The Solution:

  • Evaluated market gaps based on key service differentiation attributes
  • Tested value proposition with leading healthcare venture firms
  • Created “ideal customer” profile
  • Analyzed all IDN and hospitals
  • Segmented, identified and estimated revenue for best prospect targets
  • Imported into CRM and developed sales approach

The Result:

  • Improved revenue estimation and forecasting
  • Efficient sales efforts on most likely prospects
  • Shortened sales cycle