Product Launch


The Problem:

The client was introducing a new product but didn’t have the resources to coordinate the launch in time for a major trade show in Germany.

The Solution:

  • Develop launch plan with clear objectives and timing
  • Prepare┬ásales enablement information package
  • Create all customer facing communication, website content and collateral
  • Write and coordinate press releases to increase market visibility and attract prospects to website and trade show
  • Design lead generation campaign and prospecting methodology
  • Prepare customer testimonials supporting the value proposition

The Result:

  • Effectively launched and positioned the product with minimal cost
  • Exceeding new sales and lead generation objectives